Tara Temple
Senior Digital Marketing Manager
Portfolio
About Me
As a digital marketing specialist, I use a data-driven approach combined with creativity to achieve optimal campaign results. I analyze data to identify patterns and insights, prioritize a collaborative approach with clients, and value visually appealing designs and compelling content. My objective is to help businesses achieve their goals in the dynamic digital landscape by driving success through data insights and creativity.
Website / Product Pages
Website Banner & Product design example for ABS
Upselling Automated Upselling
Software
My expertise in digital marketing includes developing and executing digital product images, creating landing pages, designing banners, building backlinks, and optimizing websites.
Video Creating / Editing
Product Launch
Webinar
ABS Promotional Video
I collaborated with the design and development team to create the script and assets and oversaw the editing and implementation onto Direct, Organic and Paid Marketing Channels.
Webinar Coordination & Promotion
We utilized partnerships as a means of cross-promotion with similar companies in the hotel technology industry. I also created assets, scripts, and a project timeline while contributing to forms, submissions, and webinar follow-up campaigns to continually generate interest and marketing qualified leads (MQLs).
Copywriting | Articles
Article Collaboration
Hospitality Net Published Article
Revinate Published Article
Hospitality Net Published Article
Copywriting | Blogs
Blog Posts & Newsletters
I significantly improved our online presence by implementing organic optimization strategies. By utilizing engaging blogs and newsletters, we have successfully captured our audience's attention and left them wanting more.
Additionally, I employed eye-catching graphics, trendy hashtags, and strategic partnerships to achieve a substantial increase in our reach.
Trade Show Assets / Print Work
Promotional Materials & Event Coordination
Continuously worked and negotiated with vendors to secure sponsorships and cross-promotion events. Created a vast array of materials to promote each event, including promotional emails, social media posts, digital display videos, print materials, and branded promotional items.
Social Media Content Examples
Webinar Promotion
Webinar Promotion
Trade Show Promotion
Social Proof
Webinar Promotion
Conference
Promotion
Paid Ad Examples (Hotel Technology Software Company)
Assets
Display Ads Images / Assets
developed and optimized images, videos, and copy to improve the efficacy of Display Ad Campaigns on various paid channels, including Google, LinkedIn, Facebook, Bing, and Instagram.
Paid Ad Examples (Translation Services Company)
Assets
Marketing Report Presentation
Marketing Presentations & Analysis
With extensive experience in generating comprehensive reporting, I excel at providing detailed and high-level insights for monthly, quarterly, and yearly results. My recommendations are tailored per channel, aiming to enhance the current marketing campaign performance, boost brand awareness, drive lead generation, customer engagement, and revenue generation.
Analytics Report & Recommendations Example
Google Ads/ Paid Search
PPC Campaigns
PPC Campaign Results Examples
Experience
Experienced in developing innovative and successful PPC campaigns to boost brand visibility, reduce CPA and CPC, and enhance overall ROAS and customer interaction.
With a keen understanding of digital marketing strategies, I have honed my skills in creating impactful PPC campaigns that not only elevate brand recognition but also drive down costs per acquisition and click. By constantly refining and optimizing these campaigns, I have been able to improve return on ad spend and foster meaningful engagement with customers. My approach is rooted in creativity and data-driven decisions, ensuring that every campaign is tailored to meet specific objectives and deliver exceptional results.
Ad Campaign Results 30 days
Upon assuming control of the Google Ads Campaign, previously managed by an external agency, notable improvements were observed within the initial 30 days. Clicks, Impressions, Cost, and CPA all exhibited significant enhancements. This positive trajectory continued month over month, driven by a combination of Market Research, analytics, Optimization, Content Creation, and Innovative Strategy.
Q
Interview
A
Can you Tell us about a Marketing Campaign you lead that you are particularly proud of?
I initiated a successful campaign using Trip Advisor Reviews to showcase our product's effectiveness through the eyes of our clients’ customers. My boss was initially skeptical but eventually approved the experiment, resulting in one of our most successful campaigns to date. I co-wrote the published article below with the Head of Marketing. Additionally, I received an overall LinkedIn recommendation with an included nod to my innovative contribution.
Q
Interview
A
How do you measure the success of a Digital Marketing Campaign?
To ensure optimal performance, I track essential KPIs such as website traffic, conversions and search engine rankings. This allows me to fine-tune my strategies and keep the company ahead of the competition. I always stay updated on the latest digital marketing trends and techniques to keep our campaigns fresh and effective. My past victories include optimizing SEO, SEM and PPC campaigns, resulting in a substantial boost in ROI and a significant increase of qualified leads.
Q
Interview
A
How do you use data analytics to make informed decisions regarding digital marketing initiatives?
In my role as Senior Digital Marketing Manager, I would leverage analytics tools to monitor key performance indicators such as website traffic and conversion rates. By analyzing this data, we can identify emerging trends and insights that can inform our targeting and campaign strategies. Additionally, I have extensive experience in utilizing A/B testing and other optimization techniques to ensure that our campaigns are optimized for maximum reach and engagement.
Digital Marketing
Skill Set
With 15 years of extensive experience across all aspects of Digital Marketing, I have developed a comprehensive skill set that has been instrumental in my success, particularly in the fiercely competitive B2B SaaS industry. Below, you will find a list of Digital Marketing skills I have honed and refined throughout my career. I have included only those skills that I am extremely comfortable with and capable of implementing effectively from day one.
SEO and SEM
Data Analysis & Insights
Marketing Automation
Email Marketing Campaigns
Budgeting & ROI Analysis
A/B Testing
Demand Generation
Growth Marketing
Marketing Operations
Media Planning/Buying
Trade Shows & Sponsorships
Vendor Negotiation
Social Media Management
Product Positioning
Paid Search / Advertising
KPI Reporting
Copywriting / Tech Writing
Strategic Partnerships
Product Marketing
Funnel Creation & Optimization
B2B SaaS
Multichannel Marketing
PPC Marketing
HTML / CSS
MarTech Stack
For businesses to remain competitive and profitable, effective marketing strategies are a necessity. As a Digital Marketing Professional, I possess extensive experience in utilizing tools like CRM, social media management, and analytics to create tailored campaigns that drive revenue growth and enhance brand recognition. I frequently use these tools to facilitate the tracking of campaign performance and budget optimization.
Comprehensive*
- Expanded list of Software/Tools used
CRM/Marketing Automation
Ad Tech
SEO / SEM
Analytics
HubSpot**
Marketo
Salesforce
Pardot
Brevo
Klaviyo
Social Media Management
Hootsuite
Sprout Social
Social Pilot
Google Ads**
DemandBase
Adwisely
AdStage
AdSense
RollWorks
ZoomInfo
6Sense
Zapier
Design/Development
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Dreamweaver
Canva
WordPress
Shopify
DALL·E 2
Ahrefs
Google Search Console
ClearScope
SEMRush
KWFinder
MOZ
Media Planning / Buying
Comscore
Bionic MPS
Mediatool
Google Analytics**
Heap Analytics
Woopra
Salesforce Marketing Cloud
Funnel.io
LiveSession
Domo
Tableau
SQL
PowerBI
RedShift
Lookerstudio
**Certified